This is because UX Competitor Analysis is best done according to a certain set plan and structure. Here’s how Digimaverix does it:

• Identifying Competitors: First, let us find out your main competitors in the online arena. We pay attention to those that compete with you or those that provide related goods and services to your targeted market.

• Defining Objectives: We start every study with clear objectives of what we want to achieve at the end of the study. What kind of operational ideas can be expected to emerge into view? Which of the competitor’s UX do we want to aim at? These guidelines help in making it possible to obtain knowledge from analysis that can indeed provide a course of action.

• Data Collection & Analysis: We begin by gathering both quantitative and qualitative data from competitors’ websites, mobile apps, and digital products. This process includes analyzing user feedback, performance metrics, and the accessibility and effectiveness of each competitor’s site. The amplification of qualitative methodologies by quantitative ones when evaluating their UX design outlines strengths and the identification of how and where they failed to meet users’ expectations.

• Performance Benchmarking: How well is your competition doing? It can involve general evaluations of the competitor’s website performance from loading time to the performance on mobile devices. This will help you know your position at the given dimension and area of strength that needs enhancement.
• Creating an Action Plan: The fourth process is the one of turning our knowledge into change. Based on the insights, we develop a detailed action plan to improve your UX design as needed. This action plan entails the following; identification of design changes to be considered as top priorities, goals to be accomplished together with timelines for implementation.