So to see if users will like this we’re going to have to do more than make assumptions about people; we’re going to have to find out what people want. Here’s how Digimaverix approaches UX research:

1. Primary Research
   It all starts with reaching your audience, your customers, at first. Some of our primary research tools include user interviews, both structured and unstructured, and surveys. These methods enable one to identify the needs, wants, and challenges of the audience to the extent of the campaigning. Through our qualitative methods of research, we guarantee your product serves the communities it is intended to target in every way possible.
2. Secondary Research
   This regular feedback and analysis also comes from industry trends and competitor products. Secondary research also assists us in gaining information about other related digital platforms and analyzing how these platforms either directly, or indirectly, address user needs. Thus, the analysis of the competitive environment enables us to define such opportunities where you can set the value proposition for your product.
3. User Segmentation
   Not all users are the same. We target your audience according to their: Activities, Age, Gender, and Interests. It also breaks the audience into smaller categories, so we can design distinct user profiles for your product to fully target the intended communities.
4. Design and Testing
   The next paradigm, when we define is the design and testing paradigm to have a clear understanding of your users. Moderated and unmoderated usability testing lets us improve both the look and performance of your product. With the help of statistical analysis of test results, we understand what suits the user and what should be improved, developing a product best suited for providing an excellent user experience.